About TKR

The Knockout Room® is a Canadian health and wellness company with a bold mission: empowering working moms and their tween daughters to cultivate sustainable healthy lifestyles, confidence, and a positive body image. By equipping moms with the tools to thrive, we ignite a ripple effect—how they show up for their daughters transforms, inspiring the next generation of strong, self-assured women. Together, we’re redefining what it means to be a “knockout,” celebrating individuality, inner strength, and holistic health.

Our Founder

At the helm is Demi Dee, a trailblazing fitness trainer, registered health coach, and visionary Founder and CEO of The Knockout Room®. Driven by her passion for breaking down barriers and redefining beauty standards, Demi created The Knockout Protocol, a revolutionary wellness program tailored for working moms and their tween daughters. This program goes beyond fitness, tackling the mental and emotional challenges that often prevent women from embracing a healthier lifestyle.

Our Story

The health and wellness industry is overflowing with quick fixes, harmful products, and unrealistic portrayals that leave girls and women struggling with self-esteem. At The Knockout Room®, we’re challenging this toxic narrative. We believe true beauty and strength come from within, and we’re leading a revolution that paves the way for women and girls to celebrate their bodies and their power unapologetically.
Demi’s journey began during a challenging chapter in her life. In 2013, while serving as the primary caregiver for a terminally ill family member, her own health took a backseat, leaving her physically depleted and emotionally drained. This transformative experience taught Demi a vital lesson: prioritizing her health wasn’t selfish—it was essential. Motivated by this realization, Demi immersed herself in fitness and nutrition, navigating the sea of conflicting information until she found her own evidence-based approach.
While pursuing her MBA in Copenhagen in 2015, Demi founded The Knockout Room®, turning her personal health challenges into a mission to empower others. Her passion led her to become certified as a fitness trainer and health coach, and she became her own success story, shedding 30 pounds through her expertise. What began as at-home fitness training quickly evolved into a deeper commitment to addressing the emotional and mental barriers many women face when starting their wellness journey.
Join The Knockout Room® today, and take the first step toward a healthier, more confident you—and inspire your daughter to do the same. Together, we’re building a future where girls and women celebrate their individuality and strength, inside and out.

Our Philosophy and Core Values

Keep It Simple: We embrace the beauty of simplicity, focusing on what truly matters.

Create Impact: We tackle the challenges that shape the future, driving meaningful change every step of the way.

Build for the Future: We work wisely and passionately to ensure lasting, sustainable success.

Lead with Integrity: Honesty, accountability, and trust are at the heart of everything we do.

Infuse Joy: We believe fun is fuel, infusing creativity and energy into everything we touch.

Foster Empathy: We listen deeply and value all perspectives, because understanding builds connection.